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4 types of content that still do the trick!

Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also...

5 Well-known Brands Using Instagram Stories

Did you know that one-third of Instagram stories come from businesses? Restaurants, retail and toy shops, gyms and even medical professionals are utilizing Instagram’s Stories feature to spread the word about their products and services. To help you master your Instagram Story strategy, let’s take a...

Facebook Stories vs Instagram Stories!

The social media platforms that are on the radar for many brands are - without a doubt - Facebook and Instagram. Both platforms offer a huge opportunity for business to connect with customers and with features like Stories, they are slowly changing the face of...

Increase Your Facebook Organic Reach With These 7 Secrets

According to the latest stats, Social media is used as much as search engines as a tool for reaching your target audience. The number of people who view your content (Facebook Page and Posts) without paid distribution constitutes what marketers name as organic reach. Reach coming...

How Can User-Generated Content Benefit your Company?

Give your audience a voice – a happy customer, a happy company! If you are wondering how to develop your company and increase your marketing strategy, user-generated content may be the answer here! User-generated content must constitute an important part of a company’s marketing strategy. There are...

Top Email Subject Lines People Are Just Fed up With!

How many times have you heard the expression 'don't judge a book by its cover'? Plenty, right? Well, even though this idiom can be applied to many situations and it is very true, the opposite applies to email marketing. First impressions in emails DO count, as...

How SEO friendly is really your content?

Your website only reaches its potential when its content is SEO-friendly. In a nutshell, SEO is a method of enhancing the effectiveness of your website content to be ranked higher on search engines, attract more attention and thus, get more traffic.  But writing SEO enhanced...