Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also...
Did you know that one-third of Instagram stories come from businesses? Restaurants, retail and toy shops, gyms and even medical professionals are utilizing Instagram’s Stories feature to spread the word about their products and services. To help you master your Instagram Story strategy, let’s take a...
More than half a billion people use Instagram every day and a third of the stories with the most views are posted by brands. Numbers speak for themselves - Instagram is the social media platform where people engage the most, so make it a central...
The social media platforms that are on the radar for many brands are - without a doubt - Facebook and Instagram. Both platforms offer a huge opportunity for business to connect with customers and with features like Stories, they are slowly changing the face of...
According to the latest stats, Social media is used as much as search engines as a tool for reaching your target audience. The number of people who view your content (Facebook Page and Posts) without paid distribution constitutes what marketers name as organic reach. Reach coming...
Give your audience a voice – a happy customer, a happy company! If you are wondering how to develop your company and increase your marketing strategy, user-generated content may be the answer here! User-generated content must constitute an important part of a company’s marketing strategy. There are...
You might hear this word frequently and on a daily basis! But what is an influencer after all? Social Media Influencer Marketing has evolved into the newest trend of the time due to the development of Social Media Marketing and Digital Marketing. It is basically the...
How many times have you heard the expression 'don't judge a book by its cover'? Plenty, right? Well, even though this idiom can be applied to many situations and it is very true, the opposite applies to email marketing. First impressions in emails DO count, as...
Your website only reaches its potential when its content is SEO-friendly. In a nutshell, SEO is a method of enhancing the effectiveness of your website content to be ranked higher on search engines, attract more attention and thus, get more traffic. But writing SEO enhanced...
Welcome to the State of Video Marketing! Video is here, and it’s here to dominate another year. According to a HubSpot research, video is the most memorable type of content (43%) in comparison to text (18%) and images (36%). Video usage is still on the rise with businesses...