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The launch of Instagram Reels

There’s no denying that TikTok increased in popularity, especially during the pandemic. That’s because people consumed vast amounts of media to keep themselves entertained whilst staying safe indoors. TikTok is more popular than ever before, and the timing of Reels’ launch  comes as no surprise. Instagram’s...

Best practices for effective email marketing: Part 1

There is a lot that goes into the effort of building a well-executed email. If you regularly send email campaigns and newsletters and are looking for ways to improve email deliverability, we have narrowed down a list of best practices.   Experiment with different campaign elements to...

Types of Mobile Marketing Strategies

The trend towards mobile marketing shows no signs of slowing as mobile users spend more and more time on their smartphones. Recent statistics show that the average person spends around three hours per day on their phone, which makes mobile marketing extremely important. It’s therefore...

Remarketing vs Retargeting

Two marketing tactics that are so similar yet so different! These two concepts share a common goal and that is to help you bring visitors, who have previously expressed interest in your brand, back to your website to complete the desired action. In the eCommerce world,...

Work from home tips from the Clickhouse Media team

Working from your kitchen table, distractions, technical issues, lack of in-person meetings are all part of working from home. Following the government’s advice on social distancing, the Clickhouse Media team is sharing their tips and tricks for staying productive and keeping their sanity whilst working...

5 ways to reinforce the interaction with social media users

Social media has changed how businesses and consumers communicate. Recent statistics show that 4 in 5 consumers use social media platforms to engage with brands which means that the need to create effective, long-lasting and valuable relationships between brands and target audience remains essential. Here are...

How inbound marketing helps to grow your company audience

Focused on creating content to attract and retain customers, inbound marketing is the perfect strategy for promoting your business in the online world. Think of inbound marketing like dating and what you do to make them interested in you - i.e. your outfit, the topic...

Why your website isn’t generating enough traffic

You have a website that looks good but isn’t generating enough traffic and you are wondering why this is happening. No matter whether your website is new or it’s been up for a while, you may have never thought of the easy things you can...

4 types of content that still do the trick!

Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also...

Digital marketing automation explained!

Today’s digital marketers are juggling too many marketing tasks. At any given B2B or B2C organisation, there are needs for social media marketing, copywriting, lead generation, email marketing, SEO, branding, design and advertising campaigns. And it doesn’t stop there… The majority of those tasks are...