The launch of Instagram Reels

There’s no denying that TikTok increased in popularity, especially during the pandemic. That’s because people consumed vast amounts of media to keep themselves entertained whilst staying safe indoors. TikTok is more popular than ever before, and the timing of Reels’ launch  comes as no surprise.

Instagram’s new feature, Reels, looks and feels like TikTok and its main purpose is to let users express themselves and entertain their audience, by showing off a new skill or making a funny video. It’s the newest opportunity of Instagram to keep its audience in the app for longer and establish itself as a video entertainment platform, rather than just a social media platform.

Similar to TikTok, Instagram users can create 15 second looped videos, in which they can add music and various creative effects, and share them to their Stories, feed and the new Reels tab on an Instagram user’s profile. It may seem that Reels is a feature that will be used predominantly by consumers, but we can assure you that once Reels launches in Greece and Cyprus, brands, businesses and influences will start using it as a way to promote their products.

The key is to be amongst the first who use Reels to promote their brand and products while competition will still be at lower levels. If you are already using Instagram to appeal to your young audience, Reels will be an additional way to push your products and services via paid advertising. Reels will be another ‘thing’ to do on Instagram and another way for your audience to find entertainment beyond scrolling through Stories and feeds, so this is a good time to reflect on your brand’s experience on social media and think of how you can experiment with this new type of content.

As a matter of fact, 85% of consumers want to see more video content from brands. If executed well, video content can create faster and stronger connections between brands and their audiences, in comparison to static images, so it might be time for you to rethink your approach to content strategy. If video marketing isn’t a part of your content strategy yet or want a helping hand in rethinking and ‘renovating’ your marketing tactics, especially in this pandemic era, don’t hesitate to contact us on +357 22 222122 or

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