4 types of content that still do the trick!
Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also some great, high-performing types of content marketing.
It is widely known that Internet users are becoming more and more digital savvy, so to remain competitive in a busy digital marketplace, it’s important to find ways to attract the audience’s attention and engage them quickly. A varied content strategy that includes videos, social media, podcasts, etc. is no longer an option – it’s a must! Especially when users nowadays consume more video content than ever before.
Tip: Creating videos is a time-consuming task. If you want to work smarter and not harder, why not turn your blogs and Instagram stories into a video? It will make your life a lot easier, especially when it comes to finding new topics to write about.
With all the hype around video content, it’s tempting to think that blogging days are long gone.
It’s surprising that some people still doubt the power of blogging! Blogging is and will remain the king of content marketing because it fuels ongoing SEO efforts that drives more organic traffic to your website from search engines. Both search engines and Internet users love new informative and educational content.
Tip: Don’t forget that blogging is a great way to streamline your marketing. It gets your thoughts and ideas into one place, it provides social media and video content and you can also turn it into an infographic or a podcast.
An infographic does not only engage your audience but also educates them at the same time and enhances comprehension. This visual content marketing format is a mix of design, data and copy and it’s very popular because of its ability to transform standard content into easy-to-understand visual content.
Tip: Speak visually. The average person has the ability to recall more than 50% of the visual content they see in a timeframe of 3 days. Make sure to take advantage of visual content as it makes a big difference in how your brand name and content is perceived.
Social media posts
Social media marketing that is driven by good and well-curated content, good hashtags that get easily discovered by those engaging in discussions on the same topic and mentions of influencers who in turn share your post to their followers, can help you reach new audiences and nurture relationships with existing clients.
Tip: A great social media presence = engaging posts, varied content on Facebook and Instagram that’s a mix of both promotional and informational content.
The definition of the word ‘content’ is ‘the subject or ideas contained in something written, said, created or represented’. Mix different types of content as needed and this process will soon become your content. From blogging and social media posts to visual content, keep exploring with different content types to see the kind of content, products and channels your audience prefers and finds valuable.