Given the importance of social media in everyone’s life, marketers need to be aware of all upcoming trends to stay one step ahead of the competition. Here are 5 trends to get you thinking about how you can adapt them into the 2020 digital marketing...
Did you know that one-third of Instagram stories come from businesses? Restaurants, retail and toy shops, gyms and even medical professionals are utilizing Instagram’s Stories feature to spread the word about their products and services. To help you master your Instagram Story strategy, let’s take a...
Controversy in marketing can be an effective way to get your brand noticed and your message across your target audience. Based on Entrepreneur’s controversial marketing article, let’s see how major brands like Nike and Gillette managed to grab people’s attention by taking a stand on...
More than half a billion people use Instagram every day and a third of the stories with the most views are posted by brands. Numbers speak for themselves - Instagram is the social media platform where people engage the most, so make it a central...
To emoji or not to emoji? That is the question. If you were trying to figure out the protocol for using emojis when writing advertising copy, replying to a social media post, sending a newsletter, writing an email subject line or messaging your clients/boss, here...
Return on investment on social media may not be reflected immediately, but it does help in creating a word of mouth and buzz around your brand name and taking into consideration who your audience is and what they like. Let’s see below four common reasons...
You have most probably heard the saying “A satisfied customer is the best advertisement”. Well a satisfied customer, will keep coming back for more, in addition to promoting your business/brand to friends and family. In order to attain this goal, you must consistently provide a...
Hashtags were first used on Twitter, however its use has gradually spread to Facebook, Instagram, LinkedIn, Pinterest and other social media platforms. Anyone wanting to share/make known content on a relevant topic can add the sign of the hashtag to their message, making the hashtag...
Stories are becoming the biggest trend in social media marketing. All it takes is an everyday-life or behind-the-scenes picture, some filters, a few GIFs/stickers and text for extra meaning, to make your audience never miss your latest and greatest stories. The stories format, whether on...
The social media platforms that are on the radar for many brands are - without a doubt - Facebook and Instagram. Both platforms offer a huge opportunity for business to connect with customers and with features like Stories, they are slowly changing the face of...
A successful marketing strategy helps attract visitors and drive traffic to your site. An essential tool for any marketing strategy is search optimization, that means to increase the number and quality of visitors to your website by getting your page to rank higher in search...
When a customer wants to go for brunch on Saturday morning, one of the first things he/she does is to go on Google to search for the closest cafe or restaurant serving brunch. The same goes for any local business, no matter if it’s a...