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The launch of Instagram Reels

There’s no denying that TikTok increased in popularity, especially during the pandemic. That’s because people consumed vast amounts of media to keep themselves entertained whilst staying safe indoors. TikTok is more popular than ever before, and the timing of Reels’ launch  comes as no surprise. Instagram’s...

August 17, 2020
Marketing Team
Influencer Marketing, News, Social Media
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Facebook has announced the launch of Facebook and Instagram Shops

At a time where Coronavirus has affected every business, industry and geography, Facebook innovates by launching a new and highly-anticipated eCommerce solution: Facebook and Instagram Shops. Imagine these shops as being a simple version of an online store that lives inside the apps of the...

May 29, 2020
Chrys Zezou
Digital Marketing, News, Social Media
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5 ways to reinforce the interaction with social media users

Social media has changed how businesses and consumers communicate. Recent statistics show that 4 in 5 consumers use social media platforms to engage with brands which means that the need to create effective, long-lasting and valuable relationships between brands and target audience remains essential. Here are...

March 5, 2020
Marketing Team
Social Media
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How inbound marketing helps to grow your company audience

Focused on creating content to attract and retain customers, inbound marketing is the perfect strategy for promoting your business in the online world. Think of inbound marketing like dating and what you do to make them interested in you - i.e. your outfit, the topic...

February 24, 2020
Marketing Team
Content Marketing, Digital Marketing, SEO, Social Media
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5 Top Social Media Trends for 2020

Given the importance of social media in everyone’s life, marketers need to be aware of all upcoming trends to stay one step ahead of the competition. Here are 5 trends to get you thinking about how you can adapt them into the 2020 digital marketing...

December 6, 2019
Chrys Zezou
Social Media
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0
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5 Well-known Brands Using Instagram Stories

Did you know that one-third of Instagram stories come from businesses? Restaurants, retail and toy shops, gyms and even medical professionals are utilizing Instagram’s Stories feature to spread the word about their products and services. To help you master your Instagram Story strategy, let’s take a...

September 27, 2019
Chrys Zezou
Sales & Marketing, Social Media
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8 controversial campaigns that have gone viral!

Controversy in marketing can be an effective way to get your brand noticed and your message across your target audience. Based on Entrepreneur’s controversial marketing article, let’s see how major brands like Nike and Gillette managed to grab people’s attention by taking a stand on...

September 6, 2019
Marketing Team
News, Sales & Marketing, Social Media
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Instagram Stories: How engaging they turned out to be as a social media tool

More than half a billion people use Instagram every day and a third of the stories with the most views are posted by brands. Numbers speak for themselves - Instagram is the social media platform where people engage the most, so make it a central...

August 23, 2019
Marketing Team
Social Media
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4 reasons your social media advertising isn’t working

Return on investment on social media may not be reflected immediately, but it does help in creating a word of mouth and buzz around your brand name and taking into consideration who your audience is and what they like. Let’s see below four common reasons...

May 23, 2019
Marketing Team
Content Marketing, Digital Advertising, Email Marketing, Sales & Marketing, Social Media
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What makes customers loyal to brands?

You have most probably heard the saying “A satisfied customer is the best advertisement”. Well a satisfied customer, will keep coming back for more, in addition to promoting your business/brand to friends and family. In order to attain this goal, you must consistently provide a...

May 10, 2019
Marketing Team
Sales & Marketing, Social Media
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