Lead generation still remains one of the top 5 challenges marketers face today. Businesses cannot survive or thrive by focusing on their existing customers so they are always on the look for new customers. There are plenty of ways to tap into new audiences and...
Two marketing tactics that are so similar yet so different! These two concepts share a common goal and that is to help you bring visitors, who have previously expressed interest in your brand, back to your website to complete the desired action. In the eCommerce world,...
Return on investment on social media may not be reflected immediately, but it does help in creating a word of mouth and buzz around your brand name and taking into consideration who your audience is and what they like. Let’s see below four common reasons...
Hashtags were first used on Twitter, however its use has gradually spread to Facebook, Instagram, LinkedIn, Pinterest and other social media platforms. Anyone wanting to share/make known content on a relevant topic can add the sign of the hashtag to their message, making the hashtag...
Stories are becoming the biggest trend in social media marketing. All it takes is an everyday-life or behind-the-scenes picture, some filters, a few GIFs/stickers and text for extra meaning, to make your audience never miss your latest and greatest stories. The stories format, whether on...
2019 is here and long gone are the days where you could post content just to build your personal brand. The always-online audiences of today seek opportunities for engagement, participation, involvement and co-production. Therefore, if you want your digital marketing efforts to yield results, remain...
2018… what a year! It’s hard to believe that 2019 is already here so as we gear up for another exciting year at Clickhouse Media, we wanted to take a moment to reflect on the major marketing mistakes we have seen and opportunities 2018 brought....
The number of companies that are using Instagram is increasing day by day to the point there are now over 25 million companies that are using Instagram as part of their digital marketing strategy. Instagram is the third most popular social network worldwide, with nearly...
Fact or myth? Myth or fact? Sometimes it’s hard to distinguish what’s true and what’s not so in this blog we decided to present and explain in detail four of the most common digital marketing myths that could potentially be hampering your success and present...
We are all witnesses of how the ways we get our message out and communicate with consumers have changed over the last decade. It’s time to make some space for the new 4Ps of digital, without though abandoning the old 4Ps we all know about; price,...