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The launch of Instagram Reels

There’s no denying that TikTok increased in popularity, especially during the pandemic. That’s because people consumed vast amounts of media to keep themselves entertained whilst staying safe indoors. TikTok is more popular than ever before, and the timing of Reels’ launch  comes as no surprise. Instagram’s...

August 17, 2020
Marketing Team
Influencer Marketing, News, Social Media
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Facebook has announced the launch of Facebook and Instagram Shops

At a time where Coronavirus has affected every business, industry and geography, Facebook innovates by launching a new and highly-anticipated eCommerce solution: Facebook and Instagram Shops. Imagine these shops as being a simple version of an online store that lives inside the apps of the...

May 29, 2020
Chrys Zezou
Digital Marketing, News, Social Media
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8 controversial campaigns that have gone viral!

Controversy in marketing can be an effective way to get your brand noticed and your message across your target audience. Based on Entrepreneur’s controversial marketing article, let’s see how major brands like Nike and Gillette managed to grab people’s attention by taking a stand on...

September 6, 2019
Marketing Team
News, Sales & Marketing, Social Media
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Instagram stories

Instagram is winning the ‘Stories’ war

Stories are becoming the biggest trend in social media marketing. All it takes is an everyday-life or behind-the-scenes picture, some filters, a few GIFs/stickers and text for extra meaning, to make your audience never miss your latest and greatest stories. The stories format, whether on...

April 12, 2019
Marketing Team
Digital Advertising, News, Social Media
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Facebook Stories vs Instagram Stories!

The social media platforms that are on the radar for many brands are - without a doubt - Facebook and Instagram. Both platforms offer a huge opportunity for business to connect with customers and with features like Stories, they are slowly changing the face of...

March 22, 2019
Marketing Team
News, Sales & Marketing, Social Media
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B2B marketing trends for 2019

The 5 biggest B2B marketing trends for 2019

The end of 2018 found us thinking about 2019 and the B2B marketing trends that will emerge in the year ahead. Let’s take a closer look to 2019 trends, predictions and new opportunities. B2B marketing trends for 2019:  1. Create a unified view of customers Businesses are...

December 21, 2018
Marketing Team
Content Marketing, News, Sales & Marketing, Social Media
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LinkedIn Company Pages

LinkedIn: The makeover of Company Pages

When you think of LinkedIn Company Pages, posts promoting a company’s blog and salesy content come to mind. Well, not anymore! On November 13th, LinkedIn announced LinkedIn Pages - the next generation of Company Pages - which means new format, new interactive features, easier navigation...

December 13, 2018
Marketing Team
News, Social Media
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Instagram for business

The Complete Guide to Instagram for Business

The number of companies that are using Instagram is increasing day by day to the point there are now over 25 million companies that are using Instagram as part of their digital marketing strategy. Instagram is the third most popular social network worldwide, with nearly...

December 7, 2018
Marketing Team
Digital Advertising, Influencer Marketing, News, Social Media
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B2B digital marketing strategy

How B2B organisations can build a successful digital marketing strategy?

A quick research on how to grow your business online, might return more results related to B2C marketing methods than B2B. Even though the key principles are the same for both methods, the major difference is that B2B takes a lot more time than B2C...

October 26, 2018
Marketing Team
Digital Advertising, News, Sales & Marketing, SEO, Social Media
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5 steps for starting your own personal blog!

Do you want to be a blogger but don't know where to start? Are you inspired and eager to work but don't have enough money? Here are some basic steps you must follow in order to create your own successful blog! There are a ton of...

October 18, 2018
Marketing Team
Content Marketing, News, Sales & Marketing, Trend Whispers
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