At a time where Coronavirus has affected every business, industry and geography, Facebook innovates by launching a new and highly-anticipated eCommerce solution: Facebook and Instagram Shops. Imagine these shops as being a simple version of an online store that lives inside the apps of the...
Given the importance of social media in everyone’s life, marketers need to be aware of all upcoming trends to stay one step ahead of the competition. Here are 5 trends to get you thinking about how you can adapt them into the 2020 digital marketing...
Did you know that one-third of Instagram stories come from businesses? Restaurants, retail and toy shops, gyms and even medical professionals are utilizing Instagram’s Stories feature to spread the word about their products and services. To help you master your Instagram Story strategy, let’s take a...
According to the latest stats, Social media is used as much as search engines as a tool for reaching your target audience. The number of people who view your content (Facebook Page and Posts) without paid distribution constitutes what marketers name as organic reach. Reach coming...
With the multiple ways and the pace the digital world is evolving, it is more than just essential for every business to have an online presence, and that is nothing new. More and more people, organized sets and business units enter the online market daily, resulting...
We are all witnesses of how the ways we get our message out and communicate with consumers have changed over the last decade. It’s time to make some space for the new 4Ps of digital, without though abandoning the old 4Ps we all know about; price,...
Likes that don’t successfully convert into leads for your business are pretty much useless. If, for example, your Facebook page has a high volume of followers without generating pure interest, traffic and leads, you really don't have much to brag about. On the other hand, you...
No matter the size of your business, one thing is clear; social media has, beyond any doubt, become an essential part of your online marketing efforts. However, corporate presence on social media is still relatively young and even international brands with entire social media teams struggle...
There used to be a time when search intent and organic traffic was more than enough to get you the results you were aiming for. However, more and more marketers begin to realize how organic reach for social media content is declining, across pretty much...
According to recent studies, over 80% of marketers consider engagement as one the top three metrics for evaluating social media success. Given that interactive content effectively engages your audience, investing in creating engaging content on Social Media is more than necessary. Adopting a great and consistent...