Best practices for effective email marketing: Part 1

There is a lot that goes into the effort of building a well-executed email. If you regularly send email campaigns and newsletters and are looking for ways to improve email deliverability, we have narrowed down a list of best practices.   Experiment with different campaign elements to...

Top Email Subject Lines People Are Just Fed up With!

How many times have you heard the expression 'don't judge a book by its cover'? Plenty, right? Well, even though this idiom can be applied to many situations and it is very true, the opposite applies to email marketing. First impressions in emails DO count, as...

5 precious tips to writing the perfect email

The emails you send reflect the level of your professionalism and attention to detail. Any mistakes might jeopardise a business opportunity, so the ability to compose efficient and effective emails is super useful for any type of business. So, how do you write the perfect...