Lead generation still remains one of the top 5 challenges marketers face today. Businesses cannot survive or thrive by focusing on their existing customers so they are always on the look for new customers. There are plenty of ways to tap into new audiences and...
Focused on creating content to attract and retain customers, inbound marketing is the perfect strategy for promoting your business in the online world. Think of inbound marketing like dating and what you do to make them interested in you - i.e. your outfit, the topic...
Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also...
To emoji or not to emoji? That is the question. If you were trying to figure out the protocol for using emojis when writing advertising copy, replying to a social media post, sending a newsletter, writing an email subject line or messaging your clients/boss, here...
Return on investment on social media may not be reflected immediately, but it does help in creating a word of mouth and buzz around your brand name and taking into consideration who your audience is and what they like. Let’s see below four common reasons...
In today’s highly competitive world of business, it is becoming more and more challenging for a business to make its presence known in the digital world. It’s simply a matter of helping internet users to find your incredible content and making them want to come...
According to the latest stats, Social media is used as much as search engines as a tool for reaching your target audience. The number of people who view your content (Facebook Page and Posts) without paid distribution constitutes what marketers name as organic reach. Reach coming...
With the multiple ways and the pace the digital world is evolving, it is more than just essential for every business to have an online presence, and that is nothing new. More and more people, organized sets and business units enter the online market daily, resulting...
The end of 2018 found us thinking about 2019 and the B2B marketing trends that will emerge in the year ahead. Let’s take a closer look to 2019 trends, predictions and new opportunities. B2B marketing trends for 2019: 1. Create a unified view of customers Businesses are...
Fact or myth? Myth or fact? Sometimes it’s hard to distinguish what’s true and what’s not so in this blog we decided to present and explain in detail four of the most common digital marketing myths that could potentially be hampering your success and present...