There is a lot that goes into the effort of building a well-executed email. If you regularly send email campaigns and newsletters and are looking for ways to improve email deliverability, we have narrowed down a list of best practices. Experiment with different campaign elements to...
Today’s digital marketers are juggling too many marketing tasks. At any given B2B or B2C organisation, there are needs for social media marketing, copywriting, lead generation, email marketing, SEO, branding, design and advertising campaigns. And it doesn’t stop there… The majority of those tasks are...
Did you know that one-third of Instagram stories come from businesses? Restaurants, retail and toy shops, gyms and even medical professionals are utilizing Instagram’s Stories feature to spread the word about their products and services. To help you master your Instagram Story strategy, let’s take a...
Controversy in marketing can be an effective way to get your brand noticed and your message across your target audience. Based on Entrepreneur’s controversial marketing article, let’s see how major brands like Nike and Gillette managed to grab people’s attention by taking a stand on...
To emoji or not to emoji? That is the question. If you were trying to figure out the protocol for using emojis when writing advertising copy, replying to a social media post, sending a newsletter, writing an email subject line or messaging your clients/boss, here...
Return on investment on social media may not be reflected immediately, but it does help in creating a word of mouth and buzz around your brand name and taking into consideration who your audience is and what they like. Let’s see below four common reasons...
You have most probably heard the saying “A satisfied customer is the best advertisement”. Well a satisfied customer, will keep coming back for more, in addition to promoting your business/brand to friends and family. In order to attain this goal, you must consistently provide a...
The social media platforms that are on the radar for many brands are - without a doubt - Facebook and Instagram. Both platforms offer a huge opportunity for business to connect with customers and with features like Stories, they are slowly changing the face of...
A successful marketing strategy helps attract visitors and drive traffic to your site. An essential tool for any marketing strategy is search optimization, that means to increase the number and quality of visitors to your website by getting your page to rank higher in search...
When a customer wants to go for brunch on Saturday morning, one of the first things he/she does is to go on Google to search for the closest cafe or restaurant serving brunch. The same goes for any local business, no matter if it’s a...