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Facebook has announced the launch of Facebook and Instagram Shops

At a time where Coronavirus has affected every business, industry and geography, Facebook innovates by launching a new and highly-anticipated eCommerce solution: Facebook and Instagram Shops. Imagine these shops as being a simple version of an online store that lives inside the apps of the...

May 29, 2020
Chrys Zezou
Digital Marketing, News, Social Media
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4 types of content that still do the trick!

Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also...

January 17, 2020
Marketing Team
Content Marketing, Digital Marketing
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1
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5 Top Social Media Trends for 2020

Given the importance of social media in everyone’s life, marketers need to be aware of all upcoming trends to stay one step ahead of the competition. Here are 5 trends to get you thinking about how you can adapt them into the 2020 digital marketing...

December 6, 2019
Chrys Zezou
Social Media
0
0
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8 controversial campaigns that have gone viral!

Controversy in marketing can be an effective way to get your brand noticed and your message across your target audience. Based on Entrepreneur’s controversial marketing article, let’s see how major brands like Nike and Gillette managed to grab people’s attention by taking a stand on...

September 6, 2019
Marketing Team
News, Sales & Marketing, Social Media
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0
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Instagram Stories: How engaging they turned out to be as a social media tool

More than half a billion people use Instagram every day and a third of the stories with the most views are posted by brands. Numbers speak for themselves - Instagram is the social media platform where people engage the most, so make it a central...

August 23, 2019
Marketing Team
Social Media
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0
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The dos and don’ts for using emojis in your marketing!

To emoji or not to emoji? That is the question. If you were trying to figure out the protocol for using emojis when writing advertising copy, replying to a social media post, sending a newsletter, writing an email subject line or messaging your clients/boss, here...

June 19, 2019
Marketing Team
Content Marketing, Sales & Marketing
0
0
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4 reasons your social media advertising isn’t working

Return on investment on social media may not be reflected immediately, but it does help in creating a word of mouth and buzz around your brand name and taking into consideration who your audience is and what they like. Let’s see below four common reasons...

May 23, 2019
Marketing Team
Content Marketing, Digital Advertising, Email Marketing, Sales & Marketing, Social Media
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0
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What makes customers loyal to brands?

You have most probably heard the saying “A satisfied customer is the best advertisement”. Well a satisfied customer, will keep coming back for more, in addition to promoting your business/brand to friends and family. In order to attain this goal, you must consistently provide a...

May 10, 2019
Marketing Team
Sales & Marketing, Social Media
0
0
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The science behind using hashtags

Hashtags were first used on Twitter, however its use has gradually spread to Facebook, Instagram, LinkedIn, Pinterest and other social media platforms. Anyone wanting to share/make known content on a relevant topic can add the sign of the hashtag to their message, making the hashtag...

April 25, 2019
Marketing Team
Digital Advertising, Social Media
0
0
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Instagram stories

Instagram is winning the ‘Stories’ war

Stories are becoming the biggest trend in social media marketing. All it takes is an everyday-life or behind-the-scenes picture, some filters, a few GIFs/stickers and text for extra meaning, to make your audience never miss your latest and greatest stories. The stories format, whether on...

April 12, 2019
Marketing Team
Digital Advertising, News, Social Media
0
0
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