Today’s digital marketers are juggling too many marketing tasks. At any given B2B or B2C organisation, there are needs for social media marketing, copywriting, lead generation, email marketing, SEO, branding, design and advertising campaigns. And it doesn’t stop there… The majority of those tasks are...
In marketing, a call-to-action (CTA) is the phrase that encourages visitors to take a desirable action, i.e. complete a sign-up form, book a ticket, download a free ebook, start a free trial, and much more. However, when marketers set out to create an effective CTA...
The emails you send reflect the level of your professionalism and attention to detail. Any mistakes might jeopardise a business opportunity, so the ability to compose efficient and effective emails is super useful for any type of business. So, how do you write the perfect...