When you think of LinkedIn Company Pages, posts promoting a company’s blog and salesy content come to mind. Well, not anymore! On November 13th, LinkedIn announced LinkedIn Pages - the next generation of Company Pages - which means new format, new interactive features, easier navigation...
The number of companies that are using Instagram is increasing day by day to the point there are now over 25 million companies that are using Instagram as part of their digital marketing strategy. Instagram is the third most popular social network worldwide, with nearly...
It’s hard to believe that Christmas is only one month away. While that might mean it’s time to think about gifts and holidays, you should also take some time to think and plan how to give your marketing strategy a refresh for the new year...
Fact or myth? Myth or fact? Sometimes it’s hard to distinguish what’s true and what’s not so in this blog we decided to present and explain in detail four of the most common digital marketing myths that could potentially be hampering your success and present...
We are all witnesses of how the ways we get our message out and communicate with consumers have changed over the last decade. It’s time to make some space for the new 4Ps of digital, without though abandoning the old 4Ps we all know about; price,...
A quick research on how to grow your business online, might return more results related to B2C marketing methods than B2B. Even though the key principles are the same for both methods, the major difference is that B2B takes a lot more time than B2C...
Do you want to be a blogger but don't know where to start? Are you inspired and eager to work but don't have enough money? Here are some basic steps you must follow in order to create your own successful blog! There are a ton of...
Just like in any relationship, having an un-engaging conversation with the other party, who predominantly talks about himself, is upsetting and exhausting. This also applies to the relationship between a brand and its customers. While this can be one of the biggest challenges for marketers,...
You might never have heard this term before but you have definitely seen its many applications everywhere! “Guerrilla” marketing is an advertising strategy for products which does not require a lot of money and attracts the audience with greater success! This is because it invests in...
In marketing, a call-to-action (CTA) is the phrase that encourages visitors to take a desirable action, i.e. complete a sign-up form, book a ticket, download a free ebook, start a free trial, and much more. However, when marketers set out to create an effective CTA...