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What makes customers loyal to brands?

You have most probably heard the saying “A satisfied customer is the best advertisement”. Well a satisfied customer, will keep coming back for more, in addition to promoting your business/brand to friends and family. In order to attain this goal, you must consistently provide a...

How to Master the Art of Upselling

At Mcdonald’s: Would you like fries and coke with that? At a fish restaurant: Our special dish for today is grilled sea bream with balsamic dressing. At the supermarket: Buy one and get the second half price. How many times have you been enticed to buy an...