Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also...
To emoji or not to emoji? That is the question. If you were trying to figure out the protocol for using emojis when writing advertising copy, replying to a social media post, sending a newsletter, writing an email subject line or messaging your clients/boss, here...
The social media platforms that are on the radar for many brands are - without a doubt - Facebook and Instagram. Both platforms offer a huge opportunity for business to connect with customers and with features like Stories, they are slowly changing the face of...
A successful marketing strategy helps attract visitors and drive traffic to your site. An essential tool for any marketing strategy is search optimization, that means to increase the number and quality of visitors to your website by getting your page to rank higher in search...
According to the latest stats, Social media is used as much as search engines as a tool for reaching your target audience. The number of people who view your content (Facebook Page and Posts) without paid distribution constitutes what marketers name as organic reach. Reach coming...
Fact or myth? Myth or fact? Sometimes it’s hard to distinguish what’s true and what’s not so in this blog we decided to present and explain in detail four of the most common digital marketing myths that could potentially be hampering your success and present...
A quick research on how to grow your business online, might return more results related to B2C marketing methods than B2B. Even though the key principles are the same for both methods, the major difference is that B2B takes a lot more time than B2C...
Do you want to be a blogger but don't know where to start? Are you inspired and eager to work but don't have enough money? Here are some basic steps you must follow in order to create your own successful blog! There are a ton of...
Just like in any relationship, having an un-engaging conversation with the other party, who predominantly talks about himself, is upsetting and exhausting. This also applies to the relationship between a brand and its customers. While this can be one of the biggest challenges for marketers,...
Are you a vlogger? Maybe you would like to be one! Then, you shouldn't skip this article by no means! Here are 10 tips promising to make you a more successful vlogger! We live in an era where each one of us can become… a «channel owner»!...