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4 types of content that still do the trick!

Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also...

Facebook Stories vs Instagram Stories!

The social media platforms that are on the radar for many brands are - without a doubt - Facebook and Instagram. Both platforms offer a huge opportunity for business to connect with customers and with features like Stories, they are slowly changing the face of...

What are the differences between SEO and SEM?

A successful marketing strategy helps attract visitors and drive traffic to your site. An essential tool for any marketing strategy is search optimization, that means to increase the number and quality of visitors to your website by getting your page to rank higher in search...

Increase Your Facebook Organic Reach With These 7 Secrets

According to the latest stats, Social media is used as much as search engines as a tool for reaching your target audience. The number of people who view your content (Facebook Page and Posts) without paid distribution constitutes what marketers name as organic reach. Reach coming...

Digital marketing myths debunked

Digital marketing myths debunked

Fact or myth? Myth or fact? Sometimes it’s hard to distinguish what’s true and what’s not so in this blog we decided to present and explain in detail four of the most common digital marketing myths that could potentially be hampering your success and present...

5 steps for starting your own personal blog!

Do you want to be a blogger but don't know where to start? Are you inspired and eager to work but don't have enough money? Here are some basic steps you must follow in order to create your own successful blog! There are a ton of...