Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also...
To emoji or not to emoji? That is the question. If you were trying to figure out the protocol for using emojis when writing advertising copy, replying to a social media post, sending a newsletter, writing an email subject line or messaging your clients/boss, here...
The end of 2018 found us thinking about 2019 and the B2B marketing trends that will emerge in the year ahead. Let’s take a closer look to 2019 trends, predictions and new opportunities. B2B marketing trends for 2019: 1. Create a unified view of customers Businesses are...
Just like in any relationship, having an un-engaging conversation with the other party, who predominantly talks about himself, is upsetting and exhausting. This also applies to the relationship between a brand and its customers. While this can be one of the biggest challenges for marketers,...
User-generated content and global campaigns that prove its success! In our last article, we have analyzed how significant is for companies to give emphasis on user generated content! Today we are giving you a follow-up on this topic! We will be elaborating on how companies can encourage...
Give your audience a voice – a happy customer, a happy company! If you are wondering how to develop your company and increase your marketing strategy, user-generated content may be the answer here! User-generated content must constitute an important part of a company’s marketing strategy. There are...
We have helped our clients execute their content marketing plan over the years, so here are a few of the commonest mistakes we have seen marketers do when putting together their content strategy. If you can learn from others’ mistakes you are likely to make...
You might hear this word frequently and on a daily basis! But what is an influencer after all? Social Media Influencer Marketing has evolved into the newest trend of the time due to the development of Social Media Marketing and Digital Marketing. It is basically the...
Your website only reaches its potential when its content is SEO-friendly. In a nutshell, SEO is a method of enhancing the effectiveness of your website content to be ranked higher on search engines, attract more attention and thus, get more traffic. But writing SEO enhanced...
Welcome to the State of Video Marketing! Video is here, and it’s here to dominate another year. According to a HubSpot research, video is the most memorable type of content (43%) in comparison to text (18%) and images (36%). Video usage is still on the rise with businesses...
