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Simple and Effective Tips for a Killer Call-to-Action (CTA)

In marketing, a call-to-action (CTA) is the phrase that encourages visitors to take a desirable action, i.e. complete a sign-up form, book a ticket, download a free ebook, start a free trial, and much more. However, when marketers set out to create an effective CTA...

September 28, 2018
Marketing Team
Content Marketing, Sales & Marketing
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Top Email Subject Lines People Are Just Fed up With!

How many times have you heard the expression 'don't judge a book by its cover'? Plenty, right? Well, even though this idiom can be applied to many situations and it is very true, the opposite applies to email marketing. First impressions in emails DO count, as...

May 16, 2018
Marketing Team
Email Marketing
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1
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