When you think of LinkedIn Company Pages, posts promoting a company’s blog and salesy content come to mind. Well, not anymore! On November 13th, LinkedIn announced LinkedIn Pages - the next generation of Company Pages - which means new format, new interactive features, easier navigation...
Fact or myth? Myth or fact? Sometimes it’s hard to distinguish what’s true and what’s not so in this blog we decided to present and explain in detail four of the most common digital marketing myths that could potentially be hampering your success and present...
In marketing, a call-to-action (CTA) is the phrase that encourages visitors to take a desirable action, i.e. complete a sign-up form, book a ticket, download a free ebook, start a free trial, and much more. However, when marketers set out to create an effective CTA...