Facebook or Instagram? What channel should your brand be on and why?
What’s the percentage of internet users using each social network, what they prefer seeing and what makes a greater impression on them...
What’s your generation?
Your generation has a name! Did you know that? Since 1945 and every 25 years, a generation changes and a name is given for the succeeding one. Each generation has its own general characteristics depending on the time! Take a look below and find out...
How to Turn Social Media Likes Into Leads
Likes that don’t successfully convert into leads for your business are pretty much useless. If, for example, your Facebook page has a high volume of followers without generating pure interest, traffic and leads, you really don't have much to brag about. On the other hand, you...
5 Social Media mistakes you could be making
No matter the size of your business, one thing is clear; social media has, beyond any doubt, become an essential part of your online marketing efforts. However, corporate presence on social media is still relatively young and even international brands with entire social media teams struggle...
How content marketing can amplify your reach & engagement
There used to be a time when search intent and organic traffic was more than enough to get you the results you were aiming for. However, more and more marketers begin to realize how organic reach for social media content is declining, across pretty much...
5 types of content with the highest engagement on Social Media
According to recent studies, over 80% of marketers consider engagement as one the top three metrics for evaluating social media success. Given that interactive content effectively engages your audience, investing in creating engaging content on Social Media is more than necessary. Adopting a great and consistent...