Content is simply a blog post, right? Well, no. That’s one of the biggest misconceptions about content marketing. Sure, blogging is great, but it’s not the only format to attract potential customers. Videos, infographics, social media posts, case studies, eBooks, whitepapers and podcasts are also...
According to the latest stats, Social media is used as much as search engines as a tool for reaching your target audience. The number of people who view your content (Facebook Page and Posts) without paid distribution constitutes what marketers name as organic reach. Reach coming...
2019 is here and long gone are the days where you could post content just to build your personal brand. The always-online audiences of today seek opportunities for engagement, participation, involvement and co-production. Therefore, if you want your digital marketing efforts to yield results, remain...
What’s the percentage of internet users using each social network, what they prefer seeing and what makes a greater impression on them...
Your website only reaches its potential when its content is SEO-friendly. In a nutshell, SEO is a method of enhancing the effectiveness of your website content to be ranked higher on search engines, attract more attention and thus, get more traffic. But writing SEO enhanced...
Welcome to the State of Video Marketing! Video is here, and it’s here to dominate another year. According to a HubSpot research, video is the most memorable type of content (43%) in comparison to text (18%) and images (36%). Video usage is still on the rise with businesses...