More than half a billion people use Instagram every day and a third of the stories with the most views are posted by brands. Numbers speak for themselves - Instagram is the social media platform where people engage the most, so make it a central...
Hashtags were first used on Twitter, however its use has gradually spread to Facebook, Instagram, LinkedIn, Pinterest and other social media platforms. Anyone wanting to share/make known content on a relevant topic can add the sign of the hashtag to their message, making the hashtag...
2019 is here and long gone are the days where you could post content just to build your personal brand. The always-online audiences of today seek opportunities for engagement, participation, involvement and co-production. Therefore, if you want your digital marketing efforts to yield results, remain...
2018… what a year! It’s hard to believe that 2019 is already here so as we gear up for another exciting year at Clickhouse Media, we wanted to take a moment to reflect on the major marketing mistakes we have seen and opportunities 2018 brought....
The end of 2018 found us thinking about 2019 and the B2B marketing trends that will emerge in the year ahead. Let’s take a closer look to 2019 trends, predictions and new opportunities. B2B marketing trends for 2019: 1. Create a unified view of customers Businesses are...
When you think of LinkedIn Company Pages, posts promoting a company’s blog and salesy content come to mind. Well, not anymore! On November 13th, LinkedIn announced LinkedIn Pages - the next generation of Company Pages - which means new format, new interactive features, easier navigation...
The number of companies that are using Instagram is increasing day by day to the point there are now over 25 million companies that are using Instagram as part of their digital marketing strategy. Instagram is the third most popular social network worldwide, with nearly...
A quick research on how to grow your business online, might return more results related to B2C marketing methods than B2B. Even though the key principles are the same for both methods, the major difference is that B2B takes a lot more time than B2C...
Just like in any relationship, having an un-engaging conversation with the other party, who predominantly talks about himself, is upsetting and exhausting. This also applies to the relationship between a brand and its customers. While this can be one of the biggest challenges for marketers,...
In part 2 of Facebook Ads Bidding we explained in detail the factors that affect your advertisements delivery and the ad bidding strategies you can choose from depending on your company’s needs and objectives. In this article we will go through all the updates on...