Return on investment on social media may not be reflected immediately, but it does help in creating a word of mouth and buzz around your brand name and taking into consideration who your audience is and what they like. Let’s see below four common reasons...
Hashtags were first used on Twitter, however its use has gradually spread to Facebook, Instagram, LinkedIn, Pinterest and other social media platforms. Anyone wanting to share/make known content on a relevant topic can add the sign of the hashtag to their message, making the hashtag...
Stories are becoming the biggest trend in social media marketing. All it takes is an everyday-life or behind-the-scenes picture, some filters, a few GIFs/stickers and text for extra meaning, to make your audience never miss your latest and greatest stories. The stories format, whether on...
2019 is here and long gone are the days where you could post content just to build your personal brand. The always-online audiences of today seek opportunities for engagement, participation, involvement and co-production. Therefore, if you want your digital marketing efforts to yield results, remain...
2018… what a year! It’s hard to believe that 2019 is already here so as we gear up for another exciting year at Clickhouse Media, we wanted to take a moment to reflect on the major marketing mistakes we have seen and opportunities 2018 brought....
The end of 2018 found us thinking about 2019 and the B2B marketing trends that will emerge in the year ahead. Let’s take a closer look to 2019 trends, predictions and new opportunities. B2B marketing trends for 2019: 1. Create a unified view of customers Businesses are...
The number of companies that are using Instagram is increasing day by day to the point there are now over 25 million companies that are using Instagram as part of their digital marketing strategy. Instagram is the third most popular social network worldwide, with nearly...
A quick research on how to grow your business online, might return more results related to B2C marketing methods than B2B. Even though the key principles are the same for both methods, the major difference is that B2B takes a lot more time than B2C...
In part 2 of Facebook Ads Bidding we explained in detail the factors that affect your advertisements delivery and the ad bidding strategies you can choose from depending on your company’s needs and objectives. In this article we will go through all the updates on...