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What are the differences between SEO and SEM?

A successful marketing strategy helps attract visitors and drive traffic to your site. An essential tool for any marketing strategy is search optimization, that means to increase the number and quality of visitors to your website by getting your page to rank higher in search...

March 15, 2019
Marketing Team
Sales & Marketing, SEO
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How to get found locally on Google

When a customer wants to go for brunch on Saturday morning, one of the first things he/she does is to go on Google to search for the closest cafe or restaurant serving brunch. The same goes for any local business, no matter if it’s a...

February 22, 2019
Marketing Team
Sales & Marketing, SEO
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4 reasons why businesses benefit from blogging

In today’s highly competitive world of business, it is becoming more and more challenging for a business to make its presence known in the digital world. It’s simply a matter of helping internet users to find your incredible content and making them want to come...

February 15, 2019
Marketing Team
Content Marketing, Sales & Marketing
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Rising digital marketing trends to watch out for in 2019

It’s hard to believe that Christmas is only one month away. While that might mean it’s time to think about gifts and holidays, you should also take some time to think and plan how to give your marketing strategy a refresh for the new year...

November 23, 2018
Marketing Team
Sales & Marketing, SEO
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Digital marketing myths debunked

Digital marketing myths debunked

Fact or myth? Myth or fact? Sometimes it’s hard to distinguish what’s true and what’s not so in this blog we decided to present and explain in detail four of the most common digital marketing myths that could potentially be hampering your success and present...

November 16, 2018
Marketing Team
Content Marketing, Digital Advertising, SEO, Social Media
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B2B digital marketing strategy

How B2B organisations can build a successful digital marketing strategy?

A quick research on how to grow your business online, might return more results related to B2C marketing methods than B2B. Even though the key principles are the same for both methods, the major difference is that B2B takes a lot more time than B2C...

October 26, 2018
Marketing Team
Digital Advertising, News, Sales & Marketing, SEO, Social Media
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How SEO friendly is really your content?

Your website only reaches its potential when its content is SEO-friendly. In a nutshell, SEO is a method of enhancing the effectiveness of your website content to be ranked higher on search engines, attract more attention and thus, get more traffic.  But writing SEO enhanced...

April 13, 2018
Marketing Team
Content Marketing, SEO, Social Media
0
1
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What Social Media has to do with SEO!

You may be wondering if social media can help your SEO efforts. The answer is yes, but not in the way that you were possibly thinking. Social media is not a direct Google ranking factor, but it can indirectly help your website’s organic traffic through...

March 8, 2018
Marketing Team
SEO, Social Media
0
0
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