At a time where Coronavirus has affected every business, industry and geography, Facebook innovates by launching a new and highly-anticipated eCommerce solution: Facebook and Instagram Shops. Imagine these shops as being a simple version of an online store that lives inside the apps of the...
Given the importance of social media in everyone’s life, marketers need to be aware of all upcoming trends to stay one step ahead of the competition. Here are 5 trends to get you thinking about how you can adapt them into the 2020 digital marketing...
More than half a billion people use Instagram every day and a third of the stories with the most views are posted by brands. Numbers speak for themselves - Instagram is the social media platform where people engage the most, so make it a central...
Hashtags were first used on Twitter, however its use has gradually spread to Facebook, Instagram, LinkedIn, Pinterest and other social media platforms. Anyone wanting to share/make known content on a relevant topic can add the sign of the hashtag to their message, making the hashtag...
The social media platforms that are on the radar for many brands are - without a doubt - Facebook and Instagram. Both platforms offer a huge opportunity for business to connect with customers and with features like Stories, they are slowly changing the face of...
According to the latest stats, Social media is used as much as search engines as a tool for reaching your target audience. The number of people who view your content (Facebook Page and Posts) without paid distribution constitutes what marketers name as organic reach. Reach coming...
It’s hard to believe that Christmas is only one month away. While that might mean it’s time to think about gifts and holidays, you should also take some time to think and plan how to give your marketing strategy a refresh for the new year...
We all know, more or less, the most popular influencers of our time! Today, we present to you the Top Social Media Influencers of 2018! You may have never heard of them before but the influence they have on their audience is remarkable! They are...
In part 2 of Facebook Ads Bidding we explained in detail the factors that affect your advertisements delivery and the ad bidding strategies you can choose from depending on your company’s needs and objectives. In this article we will go through all the updates on...
Struggling with Facebook ads? Don’t seem to get the results you were hoping for? One of the major reasons your Facebook ads aren’t performing they way you would expect is Facebook ads bidding. If you want to keep ahead of your competition and even win...