In marketing, a call-to-action (CTA) is the phrase that encourages visitors to take a desirable action, i.e. complete a sign-up form, book a ticket, download a free ebook, start a free trial, and much more. However, when marketers set out to create an effective CTA...
How many times have you heard the expression 'don't judge a book by its cover'? Plenty, right? Well, even though this idiom can be applied to many situations and it is very true, the opposite applies to email marketing. First impressions in emails DO count, as...
The emails you send reflect the level of your professionalism and attention to detail. Any mistakes might jeopardise a business opportunity, so the ability to compose efficient and effective emails is super useful for any type of business. So, how do you write the perfect...