To emoji or not to emoji? That is the question. If you were trying to figure out the protocol for using emojis when writing advertising copy, replying to a social media post, sending a newsletter, writing an email subject line or messaging your clients/boss, here...
A successful marketing strategy helps attract visitors and drive traffic to your site. An essential tool for any marketing strategy is search optimization, that means to increase the number and quality of visitors to your website by getting your page to rank higher in search...
Do you want to be a blogger but don't know where to start? Are you inspired and eager to work but don't have enough money? Here are some basic steps you must follow in order to create your own successful blog! There are a ton of...
Instagram never stops to amaze us! That’s a fact. The “videocall” option has made its appearance in the past few days and from now on we can talk to friends not only by messages but through a video as well! Something even better has arrived...
We have helped our clients execute their content marketing plan over the years, so here are a few of the commonest mistakes we have seen marketers do when putting together their content strategy. If you can learn from others’ mistakes you are likely to make...
Are there any secrets so that you can manage to increase your Instagram followers and become a successful influencer as well? Of course, there are! And as promised, we are here to reveal them to you! This requires discipline, planning and above all dedication. Are you...
Likes that don’t successfully convert into leads for your business are pretty much useless. If, for example, your Facebook page has a high volume of followers without generating pure interest, traffic and leads, you really don't have much to brag about. On the other hand, you...
No matter the size of your business, one thing is clear; social media has, beyond any doubt, become an essential part of your online marketing efforts. However, corporate presence on social media is still relatively young and even international brands with entire social media teams struggle...
There used to be a time when search intent and organic traffic was more than enough to get you the results you were aiming for. However, more and more marketers begin to realize how organic reach for social media content is declining, across pretty much...
According to recent studies, over 80% of marketers consider engagement as one the top three metrics for evaluating social media success. Given that interactive content effectively engages your audience, investing in creating engaging content on Social Media is more than necessary. Adopting a great and consistent...