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8 controversial campaigns that have gone viral!

Controversy in marketing can be an effective way to get your brand noticed and your message across your target audience. Based on Entrepreneur’s controversial marketing article, let’s see how major brands like Nike and Gillette managed to grab people’s attention by taking a stand on...

Most successful user-generated content campaigns!

User-generated content and global campaigns that prove its success! In our last article, we have analyzed how significant is for companies to give emphasis on user generated content! Today we are giving you a follow-up on this topic! We will be elaborating on how companies can encourage...