Facebook or Instagram? What channel should your brand be on and why?

What’s the percentage of internet users using each social network, what they prefer seeing and what makes a greater impression on them… All these can be found in the following article.

What’s interesting is that 75% of men using the internet use primarily Facebook while women prevail with 83%.  In overall, 22% of the global population uses Facebook. Female internet users are likely to use Instagram more than men with a percentage of 38% instead of 26% comparatively.  


As mentioned at a previous research, Facebook is the king of social media when it comes to companies since their preference for their marketing demands is evident. The numbers speak for themselves. According to recent statistics, there are over 2.07 billion active Facebook users on a monthly basis, over 1 billion of them use exclusively their mobiles for accessing the specific network.

More than 50 million companies use Facebook’s business pages while 2 million companies use Facebook for advertising purposes.

How internet users use Facebook and do they prefer to see?


The significance of seeing a picture was highly emphasized in previous articles. What is most important, however, is for this picture to inspire feelings, to be able to make the user identify and to provoke a sentiment to him. It is more likely for users to identify and share their post or press a reaction button when there are pictures denoting a more personal level.  


Everyday life is sometimes so hard that people need to see quotes and pictures embedded with quotes. Anything that can inspire can be successful.  People want and ask to be inspired throughout the day, therefore quotes are one of the most popular contents of social media.


One of the main reasons that people use Facebook is for laughing. With a few jokes and some creativity, you can easily maintain your audience’s interest.

Educational and informative content

Facebook is a great platform for sharing informative posts and articles.


The dedication that users have for video posts makes a substantial rise in recent years. This is the reason that many companies have adopted videos for their content’s strategy. Videos now constitute the most popular form of content in social media.  

What is the best time for posting on Facebook?

As observed, the greatest user participation takes place at the end of each week. Users are more receptive to interacting with social media content from Thursday to Sunday.

The best times for a Facebook post is: 9 am, 1 pm and 3 pm. At the weekends between 12-1 pm, you can get the most clicks.


Instagram is one of the most used social media platforms. Amongst teenagers from the USA, Instagram has surpassed Facebook and Twitter. Speaking of global Instagram users, 41% of them are 24 years old.

Most Instagram users use the platform as a source of inspiration and positive thinking. Instagram’s content can stimulate the user’s imagination. Seeing the optical stimuli, users feel more vigorous in their life and more enthusiastic towards exploring and finding out new opportunities.

80% of the users follow at least one company on Instagram. The percentage of participation in high, something that constitutes a major lead for the commercial promotion of your company.

How internet users use Instagram and what do they prefer to see?

Pictures –  photos

Instagram loves nice photos with an exceptional aesthetic. Successful photos are the ones which evoke people’s feelings.  Whether these are feelings of happiness, joy, enthusiasm, creativity or nostalgia, you must provoke some feelings in people’s brains in order to induce reactions. It is very important for these photos to be in high resolution and with intense colours!


Posts related to landscapes and general nature are particularly successful. Most of the companies do not prefer them since they are irrelevant to their product. Yet, if you are given the chance to post something with the frame of a landscape, do it because chances are you will have very good results!


Anything you post which can reveal what happens backstage can be a matter of interest for most of the users! They want to see what’s behind the cameras and how the companies’ advertising spots are being made. Generally, when you present to your audience the company’s human aspect, this draws the curiosity and dedication of users!


Instagram users just like Facebook’s ones, constantly seek for inspiration. Quotes have the power to boost their spirit and motivate them.


The so-called Instagram stories have managed to concentrate 150 million of daily active users in less than six months since their launch in August 2016 and have reached 250 million in June 2017. It is a very good technique for companies to develop more powerful, direct and human relationships with their audience. In reality, one-third of Instagram stories belong to companies.

You can use stories for creating an array of social media contents through DIYs, offers, announcements, polls, news, behind the scenes. They can be videos, photos or even GIFs.

What is the best time for an Instagram post?

Instagram users seem to be regularly active. Try to avoid posting between 3 pm and 4 pm during working hours.

Mondays present the greatest traffic while it seems to be slightly decreasing towards the end of the week. Suggested hours are 8-9 am, 2 am and 5 pm.


Trend Whispers by Antonia Zenonos

Journalist at Clickhouse Media
Email: info@clickhouse.media